Nick Passmore, design director of Whistles, has a confession to make about the brand's debut menswear collection, which launches this month.
"Every woman in the Whistles head office fancies the Whistles man," she says. "He is quietly and confidently stylish without being overly groomed or preened."
It's no wonder he's confident with these clothes in his cupboard. The menswear stays true to the Whistles philosophy. The clothes are, as Passmore says: "Contemporary, easy to wear, linked to classics, but with a modern approach."
This translates to an overcoat with sloped shoulders for extra slouch, simple coloured sweaters and sportswear that includes the perfect marl joggers and minimal trainers. It's a capsule wardrobe for a modern man – not too scary, but not too boring.
"The Whistles' man cares about style over fashion," says Passmore. "But he's confident enough to pull off a fashion forward piece too." Sounds like someone we'd like to meet.
